[
]
/Skills
/Client
TYE was created by Talita Machado, a Brazilian influencer, with the objective of bringing an eyewear brand that could connect personally with each individual. Bringing style, confidence & luxury.
Through a lot of studying, drafts & conversations, we found the answer in the roots of the name. TYE came from "tyger eye". The natural beauty of a tiger, their look, had everything we needed to bring a strong visual identity. The concept came after Talita talking on their travelling plans & future, where she would like to show everyone where she went using a different set of sunglasses for each place. The collections are divided by continents & the glasses are named after cities within the continents!
What was the impact of our solutions?
“Working with Fukumoto Studio was a game-changer for our brand. The level of strategic thinking, combined with an outstanding aesthetic approach, helped us reposition ourselves in a way that feels both timeless and modern. The attention to detail and deep understanding of our vision made all the difference. Highly recommended!”
Next project
